CP-Commerce includes a customizable theme and styling to give your site a unique and professional appearance. The theme drives the overall look and feel of your site. You choose your theme options in the CP-Commerce Admin Panel where you can also change the fonts and colors, display your own slideshow on the home page, customize the header and footer areas and much more.
If you wish to fine-tune the design, you can customize the CSS file or completely change the built-in elements using XML. CP-Commerce also offers additional services to help you with advanced customizations, simple design changes, and customized themes.
Category landing pages help you to convert visitors into buyers. You can fine-tune your marketing campaigns for specific categories and design a landing page for those categories to focus on a variety of things such as current sales, featured items or particular brands, etc.
For each category in your online store, you can design a category landing page, or you can simply take shoppers right to a product listing, or even use a combined approach!
The Layered Navigation feature gives customers a comfortable and efficient way to search the store catalog by providing filters for product category, price range, color, brand, or any other available attribute. Layered navigation helps shoppers quickly find the products that interest them the most.
Include filter capabilities on the left-hand side of your products pages for item attributes that fit your business.
Pull from item profile code fields within NCR CounterPoint to make filtering relevant to your business. For example, a winery may want to allow customers to filter by region or vintage.
Give your shoppers more to look at - more details, more colors, and more images. Built-in image zooms let shoppers see the finer details of each product. Show off the front, back, inside and other views of each product with an unlimited number of alternate images, and associate images with additional product options such as color, etc.
Online reviews increase organic website traffic, online conversion and overall revenue. They can turn browsers into buyers.
With CP-Commerce, your shoppers can rate your products and write reviews. You can approve or reject each review before the reviews go live.
With the admin panel, you can keep track of what your shoppers want and adjust your marketing efforts and promotions accordingly.
Your Admin Panel shows you the top search terms used in your store. Notice that a lot of visitors are looking for Passion Flowers? Consider putting your passion flowers on sale, or changing your home page design to highlight your best-selling passion flowers.
Is there a common mis-spelling for your products, such as blosom instead of blossom? Enter synonyms so your shoppers find what they’re looking for, even if they mis-type their search term.
Your shoppers can save their favorite products, share their Wish List with their friends and family, and even add all the items in their wish list to their cart with one click.
Wish Lists are an effective way to reduce shopping cart abandonment, as shoppers use the wish list to store items for future visits.
Wish ists give customers an easy way to remind themselves of a product and help merchants measure product interest beyond a clear-cut sale. These prospects can also potentially be engaged in drip marketing campaigns as well.
And when a shopper shares their wish list, they are inviting their friends and family to visit your store, which can lead to increased sales and more loyal customers.
Shoppers can sign up for Email Alerts if they want to be notified when a product is back in stock, or when the price changes for a product they’re interested in buying. Email alerts are automatic - when you receive more inventory or set up sale pricing in CounterPoint, Magento automatically updates the quantities and prices in your online store, and your online store automatically emails the shoppers who have signed up for alerts.
Help your shoppers purchase gifts for all of their friends and family by allowing them to ship their order to multiple destinations. Shoppers can check out with a single shopping cart and a single payment method, and decide during checkout where each product should ship. They can even select from saved addresses in the Address Book, making it easy to shop time and time again.